NABShow 2015 – and that’s a wrap

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NAB: an event where content creation, management, commerce, consumption, distribution and delivery rule; large social arena to meet friends (new and vintage); a site to buy and sell content; a venue where one can acquire valuable tools and techniques from industry experts.

While touted as a must-attend event, it’s not always possible to drop by one of the largest trade shows in our industry. From launching a new site, keeping busy with jobs (that’s a good excuse to have!), clients, and a myriad of other obligations, you sometimes have to forego where you want to be for where you need to be. With that in mind, we wanted to give you a little insight into what this year’s NAB was all about so we spoke with a few attendees, exhibitors, and speakers.

Larry Jordan

Larry Jordan


Larry Jordan: Producer, Director, Editor, Consultant and Trainer (
Q. What did you see at the show that gave you insight into future trends?
A. The rush to higher resolutions is continuing, even for situations that don’t need it. Storage needs are increasing exponentially. Read all Larry’s comments:




Alex Dow

Alex Dow


Alex Dow: Marketing Director (
Q. What was the newest innovation at the show?
A. I found that as far as software goes the newest innovation is an AE plug-in called Paint and Stick. It’s created by the AE Scripts guys and will be released soon. It’s really crazy that you can paint on your 3D scene in real-time directly inside of After Effects. Read all Alex’s comments:




Jeff Foster

Jeff Foster


Jeff Foster: Author, Producer, VFX Artist/Compositor and Trainer (
Q. When asked various questions about the show, here’s what Jeff had to say.
A. LOL – I might be biased, but my answer to all those questions would be: Drones, drones, new drones, drones.




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Eran Stern

Eran Stern


Eran Stern: Commercial artist, TV Post-Production designer and trainer (
Q. What was the biggest surprise of the show?
A. I guess it’s hard to ignore what ‘Blackmagic Design’ is doing to the industry. Each year coming up with dozens of new gear and improvements, some of it for free, is something quite unique even in this industry. I’m not sure what their higher purpose goal is, but the development speed of those guys is very impressive, and it looks like their tools are working as advertised. Read all Eran’s comments:




Ben Balser

Ben Balser


Ben Balser: Apple Certified Trainer (
Q. What was the newest innovation at the show?
A. Blackmagic tiny cameras and their new 5″ monitor. 4K seems to be getting everyone’s attention, although questions about its reality abound.

DRONES AND ROBOTICS! Tops here, and not just because I’m a drone specialist. This is the new tool for shooting creatively, and I know we’ll see it more and more as time goes on. What makes this different from “aerial shots” that came before, from helicopters and planes? “Intimacy!!!!!” My drones can get up close and personal with things from the air better than any manned aircraft is ever capable of. That makes the shots valuable creatively. Read all Ben’s comments:


Peter McAuley

Peter McAuley


Peter McAuley: Senior Product Manager (
Q. What was the newest innovation at the show?
A. For us, the newest innovation at the show was the first public presentation of BCC 10, which is currently in beta. Included in the beta is integration of Mocha planar tracking and roto masking … this is being made available in every filter in the BCC 10 package. Very exciting news for our customers. That along with the first public showing of Mocha AVX … for the first time, the roto and tracking toolset of Mocha will be available as a plug-in for Avid Media Composer. Read all Peter’s comments:



Paul Babb: President/CEO (
Q. What was the highlight of NAB for you?
A. As you can probably imagine, I never got away from my booth or meetings to see anything around the show.
For us, the news was our outstanding group of motion graphics, vfx and viz artists sharing their creative approaches and production techniques streaming live from the show. You can see the list of guest artist presenters we hosted on Among our group were two Emmy Award and one Oscar winners, recent SXSW Award Winners, etc. We’ll be posting their recorded presentations there and on in the next few weeks.

I’m a little jaded as far as what was hot and future trends. For me, what artists are producing with the tools is far more interesting than the “potential” new industry-changing tool or new number of pixels (4K, 8K, 16K, etc.). That’s why we feature artists in our booth rather than C4D itself.


Gary Adcock

Gary Adcock


Gary Adcock CEO/CTO
Q. What was the newest innovation at the show?
A. Arri and Dolby Showing High Dynamic Range content, more color, longer tonal ranges allow for better filmmaking and consistent delivery. Read all Gary’s comments:





Mark Spencer: Author, Trainer (
The show was great. On Tuesday, Steve Martin and I presented in front of a packed house of over 1,000 people, interviewing the editor of Focus and demonstrating new features of , and showing off some of our products. I don’t think I can be of much help on your questions because the only time I spent on the show floor was to walk to and from one of my presentations that I made on the floor on Wednesday. Most of my time was spent teaching or giving presentations or preparing and I had very little time to explore the show.


Amos Rafaeli Talks about Shooting Stock Footage

Q:     How long have you been shooting stock footage?

I’ve been a Cameraman/Cinematographer since 2001, but started shooting Stock Footage in 2009. I love shooting stock, because you are your own boss and it is also a combination between my hobby and profession.

Amos Rafaeli

Amos Rafaeli














Q:     What is your favorite subject to shoot?

The thing I like to shoot the most is nature and wildlife. Unfortunately, there is not much wildlife to shoot in Israel where I’m based. But I also love shooting time-lapse photography. Two years ago I added a time-lapse slider and motorized head to my gear.

Hobbled camel on a hilltop in Israel

AR-FH101-29 – Tethered camel on a hilltop

I like two major things in time-lapse photography: 1) that it forces you to have quiet time with yourself and 2) today in the digital age it remain almost the last ability that like in film you don’t really know the result until you process the shot.

I’m also a scuba diver, and recently got a new housing to my camera, and hopefully will shoot new great underwater footage.


AR-FH103-20 – Parrotfish swimming through coral


Q:     Which camera(s) do you prefer for shooting stock footage?

Since DSLR has video I prefer them as my camera. I know that in a technical matter they don’t have the best video, but they are lightweight, and have great optics. I use Panasonic and have had GH2 and GH3 but now GH4, which also provides me with 4K capabilities.

When I shoot time-lapse, I also use the Panasonic GH but shoot raw stills and then render them out as high quality 4K 4:2:2 10 bit video.


Q:         What’s your favorite clip that you currently have represented in the Artbeats FootageHub?

Sea of Galilee sunrise

AR-FH101-90 – Sunrise: Sea of Galilee, Capernaum, Israel

This is one of my first time-lapse. It is a sunrise, and I had a great combination of sun and clouds, which combined into a great sunrise shot.


Q:         What advice can you give to shooters who are just getting started in the stock footage industry?

The best advice is to create new footage, not more of the same. You, as a stock shooter, can try but never really predict what will be a success. Try to create new stuff; show new faces.

Time-lapse clouds passing over snowy Golan Heights

AR-FH107-09 – Clouds over snow, Golan Heights, Israel


Q:         What’s the best or worst thing that happened to you on a shoot?

The worst thing was not such a big deal. I once went and set up a time-lapse shot with the slider and then when the time to start came, I discovered I’d forgotten all my SD cards at home.

I’ve had a lot of great things happen to me while shooting. I had the chance to watch wild animals in nature.


Q:     What is the one thing you wished you’d been able to capture?

A whale during an underwater shoot.


About Amos Rafaeli:

Amos Rafaeli on location

Amos Rafaeli on location

Amos Rafaeli is 40 years old and lives in Kibbutz Hulda in Israel. He works as a Freelance Cameraman, mostly in Israel. He has worked on a few TV series, the most famous is “Arab Labor”
And he has shot a lot of TV and corporate work.


Mark Adams discusses Rocketclips beginning

Artbeats’ customers and subscribers have evinced a lot of interest in learning more about our footage producers: e.g., how they started in the business, what challenges they met, what cameras are their favorites, what advice they would give when shooting stock footage, and so forth. What would be a better way to start off a series of producer interviews than to feature Mark Adams of Rocketclips?


Q: When did Rocketclips begin shooting?

A: I started as an assignment still photographer in 1978 and began shooting stock stills in 1984, by the mid-90’s shooting stock stills was my full-time living. I founded Rocketclips and picked up my first video camera in 1999, by 2001 the change-over to motion was complete.


Q: Your library is full of great shots of people doing various activities. What is your favorite setting for capturing this “lifestyle” footage?

A: I’ve been working a lot with a set we built. We can dress it for business and medical. Sometimes it’s a living room or a bedroom. We’ve even turned it into a clothing store and a spa.

Family connecting to social media

RC-FH183-024. – African American family using cellphone and tablets


Q: What are some of the challenges you face with doing studio shoots vs on location?

A: I prefer to shoot indoors. It’s easier to control the environment. Being on location allows the talent to interact with the real world, things can feel more natural but the trade off is just what you would expect; weather, dirt, sand, less than interesting backgrounds, police. Among the biggest challenges we face wherever we shoot are the logistics of managing props and wardrobe. Also camera movement is a huge challenge, especially on a budget. After years as a still stock shooter, working with talent comes very naturally. It’s all the gear necessary for shooting motion that makes us crazy.

Happy friends laughing and dancing

RC-FH234-083 – Happy business colleagues dancing


Q: What’s your favorite clip that you currently have represented in the Artbeats FootageHub?

A: I don’t have favorite clips. I have favorite shoots. Those are the shoots when I’m at my best and I’ve got terrific talent. I bring it, they bring it and the footage looks great.

RC-FH232-134 - Young couple making faces

RC-FH232-134 – Young couple making faces


Q: What¹s the best or worst thing that happened to you on a shoot?

A: The best was shooting childbirth. The worst, getting arrested for shooting with out permits.

Man being arrested

RC-FH177-2009 – Man with handcuffs


Q: What is the one thing you wished you¹d been able to capture?

A: One time I splurged and rented a helicopter to shoot the Las Vegas strip at twilight. I didn’t have the money for a stabilized camera mount, so they took the doors off for me and I hung out hand held, totally useless footage. I envy Phil; he does wonderful aerials.

RC-FH097-001 -  Las Vegas Boulevard at night

RC-FH097-001 – Las Vegas Boulevard at night


Q: Which camera(s) do you prefer for shooting stock footage?

A: Right now I’m shooting with a Red Epic and I love it. Shooting raw is like a dream come true.


Q: What advice can you give to shooters who are just getting started in the stock footage industry?

A: Anyone being honest will tell you that shooting stock has taken a hit from lowering prices. It’s tough to make a living solely from stock. My advice? Anyone with the skill to use a tool, whether it’s a law book, a wrench or a camera can make a living with that tool, if they are talented, committed and passionate.

Young woman doing homework and talking on smart phone

RC-FH208-104 – Young woman on cellphone and studying.


About Rocketclips:

Mark Adams, Rocketclips

Mark Adams, Rocketclips

Rocketclips, Inc was founded by Mark Adams in 1999.
Mark is an experienced professional photographer and videographer who lives with his family in Long Beach, CA.
He graduated in 1978 from the commercial photography program at Art Center College of Design in Pasadena, California.
He began shooting stock stills in 1984 and migrated into motion with video in 1999.
Rocketclips always uses professional talent and specializes in lifestyle, business and nature imagery.

Digital Production Buzz/Larry Jordan Interviews Phil Bates

Last nights Digital Production Buzz featured Artbeats’ President Phil Bates. Larry Jordan and Michael Horton chatted with Phil about the recent aerial footage Artbeats filmed in Washington, DC.

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